Hermes Taiwan 2017 Special Window Display

台北市内にリニューアルオープンするエルメス店舗のオープニングディスプレイのデザイン。NOIZは、従来のガラスで外部と内部を隔てたディスプレイではなく、展示物と通行人、そして物質と情報といった本来直接に相互作用するはずのないものどうしがあたかも影響を与えあっているように、モノとして動き出す、インタラクティブなウィンドウを今回特別に提案しました。

通路に面したウインドウには紙の風車が取り付けられており、通行人が息を吹きかけるとウインドウ内部の可動機構およびディスプレイの画像が連動して動き始めます。ウィンドウ内には仮想的な風が吹き、パリのエルメス本店の屋上庭園をイメージした樹木がたわわに揺れ、騎馬像が走り出し、騎馬の騎士が持つ旗に付くスカーフのエルメスの定番パターン上に花びらが舞い込み、そのまま新作のスカーフのパターンを生成します。本来つながるはずのない客と製品、物質と情報がリアルタイムに繋がることで常識という境界が取り払われ、現実世界とエルメスの世界と一体になったような瞬間を鑑賞者にもたらします。

本ディスプレイデザインは、エルメスという伝統と手仕事の世界と新しいデジタル技術の世界とを繋ぐ、表現や洗練へのNOIZの継続的な試みの一環で2018年春ー夏コレクションのテーマ展示として展示されています。

We were invited to design two interactive windows for Hermes reopening of their Sogo Fuxing Store in Taipei. The special window display’s concept is inspired by the elegance of movement an intrinsic aspect of Hermes objects and the rooftop garden of the Hermes Faubourg Building. Both inspirations highlight the heritage and romanticism of the Hermes brand. Both windows depict a scenery of the legendary rooftop garden.
In setting up the design, we questioned the limit of most interactive windows, and we felt it wasn’t enough to rely on digital contents for movement. Therefore, we went one step further to create balancing sculpture that could move in synchronization with digital contents.

A passerby who triggers the interactive device would find surprise as be surprised as both display responds both physically and digitally. The first window features a mobile horse and a rider holding flags made of the most classical Hermes Scarf design Brides de Gala. The rider and its backdrop depict the iconic rider statue that anchors the corner of Hermes rooftop garden in Paris. While the front flag is real, the back flag is indeed digital. Once triggered by a passerby, technology allows both flags to sway together as the horse starts moving. Swarms of hearts would subsequently fly toward the digital scarf and form the Love edition of the Brides de Gala. The window design simultaneously speak about heritage and the new interpretation of classics.

The second window features a mobile tree also inspired by the magical greenery of the Hermes rooftop garden in Paris. Similar to the horse window, the tree is designed to move as if its branches are swaying in a breeze, once a passerby triggers the interactive device. A Hermes Bolide Picnic bag sits on a nearby bench with a garden themed Fleurs de Giverny scarf extending out from it. As the tree sways,bunches of vibrant flowers floats towards the tree as if they came out of the scarfs garden imagery. A magic moment is formed the boundary between physical and digital contents become blurred.

Project Name