Hermes 2018 S/S window display

エルメスの2018年のテーマは「演じる、遊ぶ、プレイフルな人生!」。NOIZはこのテーマから、夏草が生い茂る広野を自由に駆け巡り、初夏を満喫する馬たちの姿を想起し、デザインに取り組みました。楽しくロマンティックな夏のムードの演出する爽やかなカラーパレットを起用。各ウインドウには、夏祭りを彷彿とさせるモチーフやエルメスのアイテムを、まるで時が静止してしまったかのように「空中浮揚(ホバリング)」させることで、シャンパンの泡のようにすぐに消えてしまう楽しくかけがえのない夏の瞬間と人生の一過性を表現しました。ノイズはこのウインドウのテーマを「Houseplay」としています。

This season the main symbol of Hermes “A House of Play” brought us an inspiration to “Horseplay”, We were wondering what if imagine horse full of play and freedom, roaming among the blossoming fields and enjoying a summer life. Our summer is a champagne’s bubble on the tongue, fresh and full of romantic feelings. That is how we define our color palette and our playful horse. But summer is also a time of summer festivals and fairs, their motives we can see in elements of games which try the horse like pins and hoops.
We intended to fulfill the displays by many hovering objects and this gesture supposed to represent the ephemerality and transience of life, so we wanted to catch the moment of summer joy and bring it to our spectators. With various compositions, we tried to set up opportunities to play with Hermes object from the playfulness and light quality silk scarves. Hermes products were integrated into the playful environment as they are the elements which also bring you to the fashion play and give you unforgettable summer feelings and charm.

Project Name

Hermes 2018 S/S window display

Information

  • Year

    2018

  • Category

    Exhibition, Display, Installation

  • Status

    Completed

  • Location

    台北, 台湾 Taipei, Taiwan

  • Photo Credit

    Kyle Yu

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